Corporate diplomacy powered by Girl Friday for a world of good.

Girl Friday’s Novel Approach to Global Affairs is a Slice of PIE

Around the world, consumers, investors, and policymakers encourage corporations to be conscientious stewards of the planet and trustworthy community partners. Through our global Policy, Industry, and Engagement (PIE) corporate diplomacy framework, we help clients mitigate risks and navigate complex legislative, communications, and sustainability challenges while building long-lasting social impact initiatives. Our clients benefit from the Girl Friday EchoSystem, a trusted international network of nonprofit organizations, advertising and marketing agencies, and boutique lobbying firms.

What is Corporate Diplomacy?

Learn more about corporate diplomacy and how we work with clients. You can also check out a selection of our projects below.

  • SOARing with Entrepreneurs: Designing TikTok Shop’s Industry Programs

    Girl Friday is TikTok Shop’s social impact agency. We have developed engagement strategies aligned with policy goals and onboarded new philanthropic and education partners. We also built SOAR (Supporting Our Artisans and Retailers) Together, an accelerator program supported by research and carefully designed to help entrepreneurs master business fundamentals, scale up product launches, and increase consumer engagement. SOAR Together launched with a pilot for women-led businesses and will expand in 2025 with programs for specific communities.

  • A Silver Success: Seriously Seniors, Seriously Delivers Policy Advocacy for the 60+ Community

    As part of our "For a World of Good" mission, Girl Friday takes on pro-bono consulting clients. We are proud to be powering the Seriously Seniors campaign! It was designed by a committed group of researchers and experts to advocate for the best policies for the 60+ community across the United States. From caregiving to healthcare, Seriously Seniors is ready to tackle pressing issues and support political candidates who deeply care about seniors' issues, their families, and communities.

  • Shopping for Good: TO THE MARKET Promotes Ethical and Sustainable Goods

    One of Girl Friday's first corporate clients was TO THE MARKET, a woman-led company that created the highest ethical and sustainability standards for global retailers. TO THE MARKET's pioneering software platform enables responsible vendor compliance and management, digitized procurement, and automated impact reporting. Girl Friday proudly supported TO THE MARKET's Impact Department's work and will continue to advocate for slow fashion policies that protect workers' rights and the environment.

“Courage is more exhilarating than fear and in the long run it is easier. We do not have to become heroes overnight. Just one step at a time, meeting each thing that comes up, seeing it is not as dreadful as it appeared, discovering we have the strength to stare it down.” ~ First Lady Eleanor Roosevelt