Your clients are on the field. So are our playbooks.

Our crisis communications playbooks are informed by 20+ years of experience

Girl Friday’s 2026 World Cup Crisis Communications playbook was designed for team leadership, athletes’ managers and agents, and brands that are sponsoring the entire event, select venues, or specific athletes.

In this political era, we always advise our clients to proactively prepare for every possible scenario and draft holding statements accordingly.

Our 2026 World Cup Crisis Communications Playbook walks you through our process, offers specific advice on situations ranging from political protests to natural disasters, and can be quickly deployed in an emergency.

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